Given the heated wars between online retailers, we will take it that you have been introduced to both the website as well as the mobile application of popular eCommerce websites. The answer to an important question is still pending. The question being, do online shoppers prefer a mobile eCommerce application or a website, that is built responsive, implying that the website can adapt to any screen size that it is confronted with. In addition to having access to all of the phone’s native hardware features mobile apps especially for eCommerce companies are the ‘go-to’ concept to enhance customer loyalty as intense research has been done to improve the user experience to provide a signature branded encounter every time a customer logs in to an eCommerce application.

The manner in which a mobile app user navigates and explores a shopping app also provides clues to personalizing content, This is owed to a wide variety of analytics techniques and business intelligence, integrated with a mobile app, proving to be advantageous as compared to websites because they cannot offer such levels of personalization. Even if websites were developed with personalization in mind, the technology used could result in ‘heavy’ websites that are loaded with functions, with counterproductive results as mobile devices do not have the capability to handle such websites. A lightweight and streamlined mobile app with all the functions of the website, is easier on the device hardware. It is also a day and age where customers can use voice based instructions to explore products on an eCommerce app which currently does not exist on popular online retail websites. Another pertinent technique of sustaining the engagement that retailers develop with customers is through push notifications. These short messages are sent out to app users and the content of the messages could be diverse. From ‘You have a items in your cart that need attention!’ to ‘You are near our flagship store, purchase a shirt, and get 25% off!’, to ‘We haven’t seen you lately. Get yourself two chocolate muffins at half price, and you’ll want to visit again!’. That chocolate muffin message would surely have a lot of takers. Except for sending out desktop notifications, websites cannot send out personal messages. Interaction, technology and customization apart, mobile apps have a clear upper hand over websites as millennials have demonstrated a strong affinity towards mobile apps. They can just pick up their smartphones, select a product based on their previous browsing experience on an eCommerce app, share a picture of their purchase on social media, and make a video review about how they liked their previous purchase, a set of tasks that will involve a lot of other steps when a website comes into the picture, for the same product purchase.

The customer base is shifting towards mobile devices, and millennials are maintained as the core of promotional campaigns, as they have the capability to influence and encourage tomorrow’s app users to remain loyal to specific eCommerce apps. Hence a comparison between eCommerce apps and websites has been made and it boils down to preference, there are more customers who prefer the convenience associated to the mobile app environment. After this brief analysis the only remaining task is to start shopping. Whether you pick up your smartphone or log in to your desktop, make sure you enjoy the experience!

eCommerce continues to grow as more and more retail brick n mortar outlets are creating an online presence. The convenience of purchasing anything one wishes for, anytime anywhere, is a trend that won’t fade away.

In an environment that is constantly changing, upgrading and challenging on how things are done, the future of e-commerce would be a bit difficult to predict. As technologies improve and organizations wrestle each other to win a greater share of the pie, one thing is for sure- there is more on the horizon than what currently we see. Having said that, some things will remain untouched like -customer service, delivery timelines, and product selection. Now as a prudent business owner, you must be aware of the appropriate strategies to implement in order to keep your business ahead of the competitive curve. For that, let’s have a quick glance at what all needs to be done in order to be future-ready:

Personalization of services:
As it becomes more and more difficulty holding on to customers in the backdrop of fierce competition, greater emphasis on personalization is of critical importance. Think about it, you as a buyer would only like to do business with a vendor who treats you with all attention and understands what your needs are.

Merging of E-commerce & Physical Commerce:The line between e-commerce and retail store is blurring out. Companies are looking for different ways to enhance the shopping experience by bringing together online tracking and customer information to their real-world experience. The idea is to use existing online data of the customers and to give them an experience they would cherish-both online and offline.

E-commerce Curation & Pay Monthly Models
Customers nowadays don’t want to just buy some generic products but rather want to buy curated products, packages or lifestyle products. This is where your product expertise and knowledge come together to create an enjoyable experience and long lasting impression of your brand. Hence, it is estimated that product curation and monthly payment models will dominate the future of e-commerce.

AI Is The Next Big Thing:As discussed in the first point, personalization is the key. Artificial Intelligence (AI) will play a huge role in figuring out as to what a customer looks at while browsing through the website and shopping history to offer better services. And the day wouldn’t be far when the proliferation of AI-driven systems improve the overall capabilities of the industry. We shall go in-depth on this topic in our upcoming blog.

All this will sound exciting and at the same time seem overwhelming, but rest assured you’re in safe and professional hands. At Counfreedise, we offer complete e-commerce solutions that will transform your business to take on any challenges that may come up. We help your business gear up for the future with top-notch technology, dedicated brand coordinators, expert data analysts, state of the art warehousing facilities, complete transparency via web module and apps for smartphones.

In the online world, it’s the word that counts. The way a product is described sets a tone about its quality, usability, and worth. In this blog, we will explore some simple product description writing techniques that can be followed for ensuring the products are placed well and most importantly, sold.

Know your audience:

You are sure to have stumbled upon this, every business owner does! You can only sell your product if you know who that target audience is. The same works for the words that you use to describe your product. The best descriptions are the ones that address your audience directly and personally. Describe the product like you would talk to a friend.

List out benefits:

Your buyers may not be interested in knowing the mundane features or specifications. All they want to know is what’s in for them. This is where your strike the right chord – only highlight the most important features and mention the value it will bring them if they choose to buy.

Avoid over-hyping:

At times, when at loss for words we end up hyping our products by adding “excellent”, ”best”, and some more. These make your audience go “yeah right, they all say that!. To avoid this, get down to the specific details of the product that makes it unique. Step into the shoes of your customer and look for the qualities of the product that will convince you to buy it.

Good quality images:

Get a good quality image of the product(s). Here, your buyer cannot physically feel or hold the product so use your best, in terms of words and image. Post pictures or videos of the product in such a way that it shows them what they are looking at. Show size, any special USP, styling, etc clearly to stir up their imagination.

Include stories and testimonials:

People love stories, it never goes out of style. So, why not let your product cash in on some well-laid out story about how it originated, what was the idea behind it and so on. You don’t need to elaborate but just lay out some snippets. Add customer testimonials too. It is a key aspect that influences buying behavior.

Share your product story and do it much gusto. Let your readers (potential buyers) be thrilled and convinced to click that “Buy Now” button. This extra effort is worth it.

So you have product(s) online but no right words to match its awesomeness? With Counfreedise, you need not worry about it. We have a team of expert description writers who will spin such beautiful stories on your products which is bound to leave a lasting impression and compel your the readers to buy it right away. Our clients have come back telling us the wonders it has done and we sure can make the magic work for you too.

Counfreedise is your one-stop shop for all that you need to carve a niche in the ECommerce sector.

Artificial Intelligence or AI is everywhere. Though they haven’t taken over the world, yet; it has embedded in almost all aspects of our lives. From the computerized self-check-in counters to voice-powered Alexa, Siri, and many more. In fact, a recent study has quoted that by the year 2020, more than 85% of the customer interactions will be managed without a human. Amazing isn’t it.

AI is the rage and e-commerce industry has welcomed it to understand their customers better, generate new leads, discover opportunities and in all enhance the customer experience. But how to go about it, AI is huge. Yes it  is and we have jotted down few pointers on how you can implement it or use it to derive greater benefits:

• Develop a customer-focused approach. This is the holy grail for the e-commerce industry. It is noted that many clients will abandon their search if the products displayed to them are irrelevant to what they have typed for. AI helps you in charting out their shopping or buying behavior by utilizing natural language processing to narrow down to contextualize and only display products that matter.
• ChatBot, a specific computer programme, is the way to add a new level of personalization while interacting with the customers and helping them in their queries/requests. The customers are able to interact with it via text, pictures or voice and to a great extent, reduces the dependency of deploying manual labor.
• Warehouse operations, an essential part of the industry, plays a major role in deciding the trend of sales for a company. When a warehouse becomes AI enabled, robots or machines can give a huge boost to various processes and complete them efficiently in much lesser time. You save up on costs and boost productivity.
• Predicting sales is also possible with AI. This enables companies to understand the buyer’s behavior and manage inventories of the warehouses in a much effective way. It can predict the time when the demand will be higher so that products are well stocked and ready for dispatch.

With these and many more, the future of e-commerce, powered by AI, is brighter than ever. And we at Counfreedise assure you to help your business reach its pinnacle of success through our host of intelligent services that are the need of the hour. With unmatched experience and expertise, gear up to transform your business and take it to a whole new level only with Counfreedise.